- Title
- Managing inflation with effective sponsorship ROI strategy on cultural and leisure events
- Creators
- Jae Won KangF. EvansJ. Lee
- Conference
- World Leisure Congress (Otago, New Zealand, 11/12/2023–15/12/2023)
- Identifiers
- 9914965910161
- Academic Unit
- School of Business
- Resource Type
- Conference presentation
Conference presentation
Managing inflation with effective sponsorship ROI strategy on cultural and leisure events
World Leisure Congress (Otago, New Zealand, 11/12/2023–15/12/2023)
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