Abstract
The main aim of this study is to explore consumer preferences for green behaviour in the cosmetic sector in the context of Manly, NSW, highlighting the significance of green cosmetic products in day-to-day living and changing consumer perceptions toward sustainable products. The purpose of this study is to explore the experience, understanding of people and challenges related to sustainable beauty products. A qualitative research design was employed for this study, and data were gathered using a semi-structured interview method. A sample size of 12 participants was selected, and data were examined using thematic analysis (TA) for this study. The findings of the study unveiled that the participants generally hold a positive attitude towards sustainable products, and they are aware of how these products help to mitigate the environmental damage. However, the participant felt that price sensitivity and accessibility were the major hurdles that they came across when they intended to buy sustainable products. The study concludes that companies offering sustainable cosmetic products should be more transparent and they should focus on certifying their products in order to gain consumers’ trust. Unlike every research this study comes up with the limitation of time, resource, methodology which unfolds the possibility for future research in the area of green cosmetics in depth.