Integrating ChatGPT in digital marketing management: is it a competitive advantage for businesses?

Thesis

Open access

Zainulabedin Anjum Khan

Excelsia University College,

Master of Business (Research), Excelsia University College

2025

Handle:

https://hdl.handle.net/20.500.14956/516

Abstract

Chatbots

Internet marketing.

pdf

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Title: Integrating ChatGPT in digital marketing management
Creators: Zainulabedin Anjum Khan
Contributors: John Ayoade
Behnam Forouhandeh
Awarding Institution: Excelsia University College; Master of Business (Research)
Theses and Dissertations: Master of Business (Research), Excelsia University College
Publisher: Excelsia University College,
Format: PDF
Number of pages: 201 pages
Identifiers: 999690310161
Academic Unit: Excelsia University College
Language: English
Resource Type: Thesis