Abstract
The objective of the study was to explore the interaction between horizontal collectivism, vertical collectivism and employee motivation in organisational
environment. With the growing impact of cultural values on workplace behaviour, the study examined the role of different aspects of collectivism on employee
motivation. The design of this research is quantitative and secondary data are taken from the Excelsia University College School of Business Workplace Motivational and Cultural Values Survey (2020/2021). 217 valid responses formed the final set of data. Employee motivation was the dependent variable, and horizontal collectivism as well as vertical collectivism were the independent variables. The data were analyzed using descriptive statistics, Pearson correlation analysis and multiple regression analysis using IBM SPSS Statistics software.
The findings showed that there is positive and significant relationship between all dimensions of collectivism and employee motivation. Here, both horizontal collectivism and vertical collectivism had high positive correlation with employee motivation at r = .795 and r = .694 respectively with coefficient significance value P < .001. The overall model was found to be significant with their final model explaining 64.0% of the variance in employee motivation (R2 = .640). Horizontal collectivism (B = .702, p < .001) and vertical collectivism (B = .167, p = .033) were both significantly related to employee motivation, with horizontal collectivism being a stronger predictor of employee motivation. Demographic analyses also revealed horizontal collectivism to consistently predict employee motivation in most groups of age, gender, and organisational position, suggesting that the influence of vertical collectivism is significant only in certain demographic groups.
The study found that horizontal and vertical collectivism both had positive effects on employees' motivation, with a stronger and more consistent effect on horizontal collectivism. The results of this study emphasize the need for more cooperative, equitable and team-oriented organizational cultures in order to improve employees' motivation and for pragmatic suggestions to develop human resource management and organizational policies that are culturally aware.