The impact of AI on customer journey mapping accuracy and efficiency

Thesis

Open access

Kiran Bhetwal

Excelsia University College

Master of Business (Research), Excelsia University College

2026

Handle:

https://hdl.handle.net/20.500.14956/93

Abstract

Artificial intelligence -- Business applications.

Customer relations.

Customer satisfaction.

pdf

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Title: The impact of AI on customer journey mapping accuracy and efficiency
Creators: Kiran Bhetwal
Contributors: John Ayoade
Behnam Forouhandeh
Awarding Institution: Excelsia University College; Master of Business (Research)
Theses and Dissertations: Master of Business (Research), Excelsia University College
Publisher: Excelsia University College
Format: PDF
Number of pages: 183 pages
Identifiers: 999685810161
Academic Unit: Excelsia University College
Language: English
Resource Type: Thesis